The Cherry Creek North Business Improvement District (BID) is a public organization primarily funded by private commercial taxpayers. The BID’s mission is to actively plan, manage and promote Cherry Creek North as a premier destination for shopping, dining, living, working and visiting.

The BID was established in 1989 as the first business improvement district in the state of Colorado. Three miles from downtown Denver, the BID’s boundaries extend 16-blocks from 1st Avenue to 3rd Avenue, and from University Boulevard to Steele Street.

The BID ensures that Cherry Creek North is a premier destination through day-to-day maintenance and operations, annual local and tourism marketing and advertising, constituent outreach, signature events including holidays, and other initiatives.

Nick LeMasters, Cherry Creek North Business Improvement District

Nick LeMasters

HRS recruited Nick LeMasters to serve as the President & CEO. Nick was a highly respected and recognized leader in the Denver community. While not a traditional Downtown professional, Nick brings a deep retail background combined with a passionate customer focus and strong leadership presence to the Cherry Creek North Business Improvement District.